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You’ve got some great ideas for how to create the best possible in-store experience for your customers, and so do we! As a full-service provider of creative, cost-effective visual merchandising solutions, we work collaboratively with brands and retailers to understand your needs and goals, help you shape your vision and bring it to life.

Our roots are as a multi-material manufacturing partner, building custom store fixtures and furniture, POP displays, millwork and more — but we continue to evolve at the speed of retail. Today, we also provide eye-catching Signware™️ systems and digital and interactive solutions, along with the ability to custom build just about anything you need to showcase your brand or enliven your shopping experience.

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Founded by retail industry veterans Jay Long (president and CEO; heading finance, sales and marketing) and Doug Robertson (executive vice president and COO; heading operations and manufacturing), Visual Creations recognized an opportunity when in 2016 we purchased Rose Displays (founded by Signware™️ industry pioneer Sid Rose in 1980). Both companies had spent decades building sterling reputations and long-term client relationships with some of the nation’s leading brands and retailers.

By combining VCI’s expertise in designing and manufacturing custom retail fixtures, displays, millwork and more with Rose’s patented innovations in designing and manufacturing retail Signware™ systems — the newly expanded company has become an industry-leading provider of floor-to-ceiling visual merchandising solutions.

OFFERING COLLECTIONS, PRODUCTS & SERVICES

customer service with a personal touch

We’re in the business of helping our clients create the best possible in-store customer experience, so we know how essential it is to deliver the absolute highest level of customer experience to you.

Here at VCI and Rose Displays, Jay Long and Doug Robertson, the company’s hands-on co-owners, take great pride in the craftsmanship that goes into every project and stand firmly behind every product that we create for you.

Expert Design Strategy

The design team here at Visual Creations and Rose Displays (our Signware™ division) is so talented and so experienced that you can literally present us with a concept scrawled on the proverbial napkin, and we’ll work closely with you to bring that vision to life.

Our innovative and holistic approach to Design Strategy emphasizes a customized approach that begins with a discovery process that is focused on listening — so that we truly understand your brand and your goals.

Our comprehensive  Design Services position us as a trusted partner for all of your retail fixture, display and Signware™ needs — with deep experience in everything from national rollouts for major retail brands to smaller-scale projects for a wide range of clients across all retail sectors.

Engineering Capabilities

Engineering effective and eye-catching visual displays is our specialty. From start to finish, the team at Rose Displays will work with you to achieve your vision at an affordable budget. We believe the job isn’t done until you start selling, so we are equally invested in your success.

We start with our prototyping team, who will help you test and refine your designs until they’re perfect, often in less than two weeks. Once you’ve settled on the ideal design, our engineering and manufacturing teams will get to work crafting the highest-quality custom retail fixtures that make your products and your brand look their absolute best.

Manufacturing Capabilities

The skilled craftspeople who work in our state-of-the-art, 325,000-square-foot campus possess the equipment and the capabilities to fill orders of any variety — from small and midsize projects to major retail rollouts.

Large-scale, demand-flow manufacturing, even fulfillment services are among the many options at Visual Creations. We are equipped to custom build everything you could possibly need right here in the United States, at our state-of-the-art manufacturing facility in Rhode Island. Plus, we have developed unparalleled capabilities to help our customers achieve savings by coordinating some of the work with our network of strategic supply chain partners around the globe.

Warehousing Management Services

As part of our commitment to being a full-service provider, we are also equipped to warehouse, stock and drop-ship your display programs as needed. In fact, these capabilities differentiate us from many of our competitors because many companies that manufacturer retail displays and fixtures simply do not have the space to offer warehousing services.

However, here at our state-of-the-art manufacturing and warehouse campus in Rhode Island, we have dedicated 100,000 square feet of space to warehousing, fulfillment and related services.

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ADDRESS
500 Narragansett Park Drive
Pawtucket, RI 02861

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