Are there any unforeseen downsides which may emerge concerning Walmart's AI training plan?...
What does the data say about stockouts, brand integrity, retail success, and shopper tolerance?...
Are brands and retailers missing out on an opportunity on cruise ships?...
Father’s Day Spend Could Set Record of $27.9 Billion This Year — Are There Any Hidden Opportunities for Retailers?
By RetailWire on June 23rd 2026 at 13:00 pm
Can Father's Day provide further retail opportunities?...
Small Businesses Say Fake Reviews Are Running Rampant — Is This True, and What’s the Solution?
Small business are reporting major problem with fake reviews, and suspicions are increasing....
Sephora, Trader Joe’s, and Target See High Stockout Complaints: What’s the Answer?
Bougie foodies: Where and why the luxury grocery trend is taking hold
By Insider Trends on June 23rd 2026 at 14:13 pm
Whether we like it or not, we are all a bit bougie now - even if we can’t actually afford it....
Currys launches ‘Track the Tech’ as 880 million unused tech items sit in homes
By Retail Gazette on June 23rd 2026 at 08:22 am
Currys has launched a new campaign to encourage more consumers to recycle unwanted technology, as research shows a third of Britons are still holding ...
What a social media ban for under-16s might mean for the beauty industry
It occurred to me that this could be a real issue for the beauty industry....
Asda chief customer officer on the supermarket’s latest refresh
By Retail Gazette on May 26th 2026 at 10:01 am
Asda is continuing to push ahead with the second year of its turnaround, as it seeks to win back market share from rival supermarkets. ...
Kingfisher keeps profit outlook despite soft market hitting B&Q sales
Kingfisher has held its full-year profit guidance despite a dip in first-quarter underlying sales, as a soft home improvement market and a late start ...
Retailers warn summer price rises could persist despite Iran ceasefire talks
Retailers have warned that price pressures could continue to hit shoppers throughout the summer, even if ceasefire talks between the US and Iran prove...
Tesco aims to ‘make cooking more accessible’ with new marketing drive
Supermarket chain Tesco has unveiled its new campaign that aims to make cooking more accessible. The campaign won Channel 4’s Diversity in Adver...
Nine in 10 rural retailers hit by crime as theft crisis spreads beyond high streets
Nine in 10 retailers in rural locations have been victims of crime in the past year, new research has found. A survey by commercial insurer NFU Mutual...
Adidas shares rise after London Marathon runners break records in new Adizero shoes
By Retail Gazette on April 29th 2026 at 14:34 pm
Adidas shares climbed on Monday after three athletes wearing the sportswear giant’s latest running shoe delivered record-breaking performances a...
Grind’s brand director Stacey Britt Fitzgerald on building a brand people actually remember
Cult London-based coffee company Grind has a knack for sticking in the mind. There are the instantly recogniseable pink tins on kitchen shelves. The c...
John Lewis unveils exclusive shop-in-shops Korean skincare partnership
John Lewis is increasing its investment in beauty by partnering exclusively with Skin Cupid to launch its first Korean beauty shop-in-shops. ...
Vinted valuation soars to €8bn as investors pile into resale boom
Vinted has hit an €8bn valuation after completing an oversubscribed €880m secondary share sale, cementing its status as one of Europe’...
Huggies and Kleenex owner Kimberly-Clark warns oil price surge could add £126m to costs
Kimberly-Clark has warned that sustained higher oil prices could add up to $170m (£126m) in costs in the second half of the year. The Huggies ma...
Zalando tells customers to cash in pre-owned kids clothing for credit
By Retail Gazette on February 26th 2026 at 11:27 am
German fashion brand Zalando is expanding its pre-owned category to include children’s fashion. ...
Atlassian Williams F1 Team appoints M&S as official travel kit partner
Ahead of the 2026 Formula M&S has been named as the Atlassian Williams F1 Team’s official travel kit partner in a multi-year agreement. As p...
Primark expected to name Eoin Tonge as permanent CEO
Primark owner Associated British Foods (ABF) is “expected” to name Eoin Tonge as the fast fashion retailer’s permanent CEO, accordin...
The UK is a nation of serial returners, and it’s crippling the supply chain
As a retailer, you bend over backward for your customer. We talk constantly about ‘removing friction’ in retail. Of course, it’s tru...
Not just an IT problem: What are retailers still getting wrong about cyber security?
Cyber risk is now a supply chain problem, but retailers are only just catching up When cyber attacks hit M&S, Co-op and Harrods in spring 2025, th...
Supermarket pay 2026: Who’s top of the league?
Retail Gazette has rounded up and compared the hourly rates at the UK’s top supermarkets to find which retailer has the best pay....
The best new retail in New York – February 26
By Insider Trends on February 26th 2026 at 11:34 am
It’s all about flagships this month as big brands recognise the continued significance of big spaces....
M&S launches monthly capsule clothing collection
By Retail Gazette on March 26th 2026 at 15:11 pm
M&S has launched its new monthly capsule programme, The Love That Drop....
Inflation hitting ‘every angle’ of retail supply chains, warns CI&T’s Melissa Minkrow
Retailers are once again facing mounting pressure across their supply chains, as inflationary forces build from multiple directions at once....
Prolonged Hormuz closure to hit global chemical output, Fitch warns
The implications extend beyond agriculture. Plastics and chemicals used in packaging, preservation and transport are also exposed to supply shocks, ad...
UK food sector could deliver one billion extra meals, report finds
The UK food and drink manufacturing sector could help deliver more than one billion meals a year to people facing food insecurity, according to new re...
Are parcel lockers becoming a serious supply chain play for retailers?
As retailers face compounding pressure on margins, increasing customer expectations and returns costs, the concept of lockers is beginning to matter f...
A third of consumers would buy directly via generative AI platforms, study finds
One-third of consumers would buy directly through ChatGPT and other generative AI platforms rather than click through to a retailer's website, accordi...
John Lewis, Aldi and Samsung among big names shortlisted for Which? Awards 2026
John Lewis, Aldi and Samsung are among the major retail names shortlisted in the Which? Awards 2026, as the consumer champion unveiled its contenders ...
Next says prices could rise as Iran war increases costs
Next has said that the Middle East conflict could lead to higher prices for its customers....
Usdaw welcomes ‘landmark’ shop worker protection law as Crime and Policing Bill clears Lords
Usdaw has welcomed the passage of the Crime and Policing Bill through its third reading in the House of Lords, hailing the legislation as a landmark m...
The Best New Retail in London – November 2025
By Insider Trends on December 11th 2025 at 11:37 am
London is bursting with inventive new retail this month, from big name fashion brands to service-lead wellness spaces. Here’s the insider scoop ...
Sainsbury’s backs Fairtrade call for new tea supply regulations
By Retail Gazette on December 11th 2025 at 10:49 am
Sainsbury’s has thrown its support behind a growing industry-wide push for stronger human rights and environmental oversight in tea supply chain...
Deliveroo expands ‘dress to door’ tie-up with Hurr
Deliveroo and fashion rental platform Hurr are expanding their “dress to door” partnership....
Aldi to launch five stores in 24 hours
Aldi is launching five new shops in 24 hours ahead of the Christmas shopping period....
4 workforce management moves retailers need for 2026 (and beyond)
Retail and hospitality haven’t had a “normal” year for a while. Costs are up, demand is unpredictable, and frontline teams are under...
Landsec reports strongest ever trading week
Landsec’s outlet centres reported an 8.1% year-on-year sales growth during Black Friday week. According to the group, it is the strongest Black ...
Best of 2025: Asda v Morrisons – Who’s winning the race to recovery?
Retail Gazette takes a look at what Asda and Morrisons are doing to win back shoppers, reverse its sliding fortunes and which one will win the race to...
LISTEN: Why OOH solutions are transforming retail in surprising ways
“Those who never used the lockers tend to say they aren’t secure. But if you look at the number of lost packages during last year, you&rsq...
The Best New Retail Stores in London – November 2025
By Insider Trends on November 26th 2025 at 12:11 pm
It’s a beauty extravaganza this month with a number of retailers and brands launching new stores in the capital. Here are the ones you need to k...
Is Kroger’s CEO Right About the Grocer’s Problems, and What Are the Best Solutions?
Does Kroger's CEO have the right diagnosis of the grocer's problems, as well as the correct solutions?...
How Much Opportunity Is There for Brands and Retailers As America 250 Draws Near?
Will America 250 provide a platform beyond the immediate for brands and retailers to be noticed?...
Can QVC Use TikTok Shop As a Springboard To Flourish While Navigating Chapter 11 Bankruptcy?
Can a heavy bet on TikTok Shop give QVC what it needs to flourish after Chapter 11 proceedings?...
What Should Brand Positioning Look Like as Consumers’ Preferred Sociopolitical Values Show Deep Rifts?
Should brands be involved in sociopolitical positioning, or is it better to stay neutral?...
Will College Students Buy What Bed Bath & Beyond Is Aiming To Sell Them?
Can Bed Bath & Beyond successfully attract college student spend with this latest campaign?...
What’s the Secret To Capturing Attention (and Spend) in Today’s Beauty Market?
By RetailWire on May 26th 2026 at 10:12 am
With beauty showing signs of vibrant growth and consumer spend, what's the secret to success?...
C-Stores Face Consumer Disinterest Due to High Prices, But Can Private Label Turn Things Around?
Can private label offerings cut consumer wariness over c-store pricing?...
What’s Behind the ‘Revenge Shopping’ Taking Place, Despite an ‘Unaffordable’ Economy?
What are the primary motivators behind consumers remaining locked in on "revenge shopping"?...
What Does a Michaels Push Into Party Supplies Mean for the Staples and Party City Team-Up?
With earlier coverage and discussion covering last month’s news that Staples would be expanding its Party City store-in-store partnership drawin...
Are the Stars Finally Aligned for Target To Recapture its Former ‘Aura’ Ahead of Q1 2026 Earnings?
With so many new initiatives, products, executives, and strategies enacted in the last year, is Target finally pushing into reclaiming its former glor...
Which Retail Jobs Are Most Threatened by AI Replacements?
Are management figures in retail the first to be threatened as AI matures (and takes jobs)?...
Which Brands Have the Most Opportunity Around the 2026 FIFA World Cup?
Which brands could seriously score during the upcoming World Cup?...
Will Subway’s First-Ever Value Menu Impress Guests (Or Is it Too Little, Too Late)?
By RetailWire on April 29th 2026 at 14:52 pm
Is Subway's first-ever value menu a big play, or too little, too late?...
What Does Being a ‘Trustworthy’ Company or Brand Actually Mean in Retail?
What does trust actually mean in retail, and what are the top players doing right?...
Is the Porch Piracy Problem Being Properly Addressed?
Porch piracy continues to be a serious concern for both U.S. consumers and retailers, according to the latest report issued by Omnisend. Combining its...
Will Businesses Invite Walmart Tradespeople To Fix Their Equipment?
Will Walmart's push into facilities repair and maintenance work?...
How Can Independent Retailers Improve ‘Shop Local’ Consumer Intent?
How can smaller retailers leverage the "shop local" movement to cultivate more interest?...
Can Traditional (and Discount) Grocery Stores Survive an Ongoing Squeeze?
Grocery stores are seeing a significant shift in loyalty and spend. What's the next move?...
Is the Party City and Staples Partnership Cause for Celebration?
Does the Staples team-up with Party City make sense?...
Will Shoppers Ever Stop Second-Guessing AI Brand Recommendations?
Will consumers ever actually trust AI recommendations?...
Is Sephora a Threat to the East Village?
Could a new Sephora location disrupt an iconic community?...
Has Same-Day Delivery Become an Expectation Across Retail?
By RetailWire on March 26th 2026 at 15:21 pm
Are expectations around retail delivery speed in flux?...
Should IKEA Be Flattening Management?
Should IKEA be trimming down its management headcount?...
Will Amazon Prime Members Pay for 1-Hour and 3-Hour Delivery?
Is it likely that Amazon customers will shell out extra for ultra-fast delivery?...
How Much Untapped Opportunity Remains in Cruise Retail?
How Can Retailers Avoid Marketing Fatigue and Inspire Deeper Shopper Loyalty?
By RetailWire on February 26th 2026 at 11:43 am
Based on recent data, how can retailers dial in marketing messages and avoid shopper fatigue?...
Should Aritzia Be Buying Fred Segal?
Is it wise for Aritzia to purchase Fred Segal?...
How Can Retailers Best Address Current US Shopper Psychology and Habits?
Given the most recent data on U.S. shopper habits and psychology, how can retailers adapt to fit?...
What Benefits Will Amazon Offer for Bath & Body Works?
Joining a few other vertically-operated retailers, Bath & Body Works opened its first storefront on Amazon’s U.S. platform. Bath & Body ...
Why Do Shoppers Prefer Trader Joe’s, Kwik Trip, and Sam’s Club Over Competitors?
What sets the category leaders, per the ACSI report, apart from their lagging competition?...
Mass Retailers, Including Walmart, Tie Grocers on Penetration For the First Time: What’s Next?
Walmart and other mass-channel retailers are reaching dominant penetration levels. What's next?...
Why Have Gourmet Grocers Become Social Clubs?
Gourmet grocers are leaning into the experience....
Does Amazon Need 30-Minute Delivery?
By RetailWire on December 11th 2025 at 11:01 am
Amazon is testing its ultra-fast delivery model, Amazon Now. Is this move necessary?...
The Best New Retail in New York – November 2025
This month, new retail brands chose SoHo and Madison Avenue. British brands preferred Madison Avenue, seeing London similarities, while SoHo appealed ...
Is Amazon’s ‘Just Walk Out’ Cashierless Retail Solution Set For Wider Third-Party Success?
Amazon's 'Just Walk Out' tech is now being licensed to third parties, with apparent success. Is growth ahead?...
Are Holiday Promotions Often Misleading (Or Worse)?
Some studies, and analysts, say consumers are growing tired of misleading sales or promotions from retailers, especially during the holidays. Is this ...
Why Is Walmart Moving to the Nasdaq?
Walmart is moving from the NYSE to the Nasdaq. What is the motivation behind this move?...
Some Retailers Are Trimming Holiday Sales Discounts: Is This a Dangerous Play?
By RetailWire on November 26th 2025 at 17:08 pm
Some retailers are pulling back from deep discounts this holiday season. Is this a dangerous play?...
The Best New Retail in Seoul – November 2025
Seoul continues to be one of the most exciting retail spaces in Asia, with brands flocking to the area for its technological, fashion and culture. Her...
Is Cyber Week Set To Smash Sales Records This Year, as Salesforce Suggests?
Salesforce suggests that Cyber Week will set records in terms of sales this year. Is this likely to be the case?...
The Best New Retail in Paris – November 2025
We’re virtually touring Paris’s Marais district this month where luxury is the big theme among new store openings - won’t you join u...
Subscribe to our Free Newsletter and receive a monthly email packed with exclusive retail news!
I confirm that I have read and agree to VMR - Privacy Policy
Marc Jacobs and Nordstrom JOY Pop-Up – The Corner Store, NYC
By Millennium Signs & Displays on September 10th 2025 at 16:34 pm
Our team partnered with Marc Jacobs to bring the JOY capsule collection to life at Nordstrom’s Corner store in NYC....
Andrew Bolton, OBE, Announced as the Recipient of the 2024 Markopoulos Award
By Visual Market Retail on February 13th 2025 at 11:26 am
Presented this year to Andrew Bolton, OBE, Curator in Charge, The Costume Institute at The Metropolitan Museum of Art....
The Markopoulos Award 2023 Presented this year to Peter Marino, FAIA
By Visual Market Retail on March 12th 2024 at 16:11 pm
It is named in honor of the late Andrew Markopoulos, whose tenure as senior vice president of visual merchandising and store design for the department...
5 Ways Self-Service Technology Can Improve Customer Satisfaction
By elo on February 13th 2025 at 11:06 am
When we talk about disruptive technology, we’re referring to game-changing innovations that completely transform how customers approach a produc...
How touchscreens and barcode scanners transformed this showroom
By elo on February 13th 2025 at 11:04 am
Interior designers rely on Kravet as the source of high-end textiles they can use to transform a piece of furniture or an entire home. With thousands ...
Experiential Retail: Blending Digital & Physical
By elo on February 13th 2025 at 10:59 am
As confined consumers return to the outside world they’re seeking the best blend of digital convenience and hands-on engagement. To ensure they ...
PAVE Rising Star - Nomination Deadline
By PAVE Global on February 13th 2025 at 11:17 am
A Rising Star is a young professional who has exhibited outstanding leadership in the brand environment industry....
PAVE Gala
By Pave Global on February 13th 2025 at 11:12 am
This year PAVE Global celebrates 30 years of mentorship, inspiration, and connection- making this edition of the PAVE Gala extraordinarily special! Du...
Why you need mobile-to-fixed technology
By elo on February 13th 2025 at 10:54 am
Self service retail and hospitality strategies and the convenience it enables have revolutionized the way business is conducted. McKinsey & Co. re...
Recycled Acrylic Provides Sustainability Boost at Retail
By Recrylic.com on August 5th 2021 at 06:24 am
Acrylic Design Associates – the recognized leader in creating world-class retail displays, signage and precision OEM products – announced ...
Proxy Retail - Retail Fixture Installation Leaders
By Proxy Retail on May 24th 2023 at 00:45 am
Your Vision. Installed. - Professional Retail Fixture Installers Who is Proxy Retail Group, you ask?...
Duggal Connects New York Architect with Jamaican Artist for Lobby Design
By Duggal on July 27th 2021 at 03:33 am
A NYU Langone medical building in Manhattan has a wave of Caribbean flair, thanks to a collaboration between New York-based Laurence G. Jones Architec...
Nahanco - 5 Nationally Known Products You Probably Didn’t Know Were Made Here
By Upcountry Magazine on July 27th 2021 at 02:07 am
Have you ever found yourself in a retail dressing room, wondering where the store gets its hangers from? Probably not. But, there’s a pretty goo...
T.C. Millwork - Helps Clients Achieve Cost Savings
By Retail and Hospitality Hub on July 27th 2021 at 02:21 am
Since its beginning, T.C. Millwork has had a reputation as an innovator. The retail display manufacturer was an early adopter of reactive hot melt pol...
Universal Display - Welcome to our Second UDI!
By Universal Display on July 27th 2021 at 03:10 am
So we are in lockdown again. To my friends and colleagues who may have lost their jobs through this ordeal, I am truly sorry! However, ...
Holiday Foliage - Holiday Foliage’s Bucktown Furniture Collection
By VMSD on July 27th 2021 at 03:19 am
This display table showcases an elegant metal base. The Leather Strap Collection mixes durable materials and thoughtful construction details to provid...
J.P. Metal America Children's Foundation
By J.P. Metal on July 27th 2021 at 04:04 am
J.P. Metal America Children's Foundation is committed to encourage, promote and support innovation in children's... read more...
Nashville Display - How Retailers Can Compete In Crisis Times
By Nashville Display on July 27th 2021 at 03:47 am
Not so long ago we were talking about how to engage the customer during the in-store experience—how we keep customers in our store longer, since...
Photography
By About Peter Marino on May 21st 2021 at 09:17 am
Peter Marino, FAIA, is the principal of Peter Marino Architect, a 160-person, New York–based architecture practice founded in 1978. Working glob...
Walmart Gets Serious About Training Frontline Workers in AI — Are There Any Downsides?
Can (and How Might) Walmart Take a Bite Out of DoorDash and Uber Eats’ Market Share as it Partners With Subway?
Walmart dips a toe into the food delivery market. Will it eventually be a major player?...
Should some retailers just be left to die?
Do something new and extraordinary, or just rest in peace....
How department stores are losing a rigged game
By Insider Trends on May 22nd 2026 at 14:35 pm
A model built for the past that seems incredibly difficult to drag into the future....
AI’s impact on retail property: The only way is up
As with all things, it's the output that matters most....
The Retail Technology Show 2026 and the truth about tech’s impact
By Insider Trends on April 29th 2026 at 13:49 pm
With no new hyped technology, this year’s RTS highlighted where impact really comes from....
Bookselling, and why modern retail isn’t all doom and gloom
The buying experience in 2026 is remarkable - and we perhaps don’t acknowledge often enough how lucky we are....
Shoppers are bringing their digital behaviours to the store. How should retailers respond?
What does this mean for retailer’s store experiences? How do they engage a smartphone glued consumer?...
Why The Works’ decision to stop selling online matters
By Insider Trends on March 26th 2026 at 15:30 pm
It’s not just fascinating but entirely logical in this particular corner of retail - for a number of notable reasons....
The best new retail in London – March 2026
Beauty retail continues to gain momentum in London with some curiously high-concept openings this month....
Gap, and the challenge of nostalgic storytelling
Attracting engagement in the long term will take more than simply retelling old stories again and again....
My favourite toy stores in the world
What I think is at the heart of creating memorable retail spaces - and namely, toy stores....
NRF, Dick’s Sporting Goods and the all-importance of balance
Why retail needs perspectives that reflect this complex and distinctly non-binary industry...
The 50 must know retail ideas of 2025
Don’t crumple up 2025 and throw it over your shoulder just yet. Here are 50 retail ideas from the last 12 months that we think you should check ...
The best Christmas pop-ups of 2025 – Part 2
Christmas pop-ups continue apace, with retailers in the US, Spain and Japan launching exciting new spaces for you to get your festive inspo from....
Puma, and the future of the store as a test space
What does this mean for store KPIs?...
Should Grocers Pay Online Influencers?
What should the relationship between grocers and influencers look like?...
Will Google’s Pomelli Photoshoot Live up to the Hype for Retail SMBs?
Will Pomelli's Photoshoot tool be a game-changer for retail SMBs?...
Interval, and why retail doesn’t understand community
A great independent retail story...
Would Recording In-Store Associates Help as a Training Tool?
Ethosphere is banking on AI-driven recordings of in-store associate practices as the next big thing in retail. Will this play out as planned?...
Should Target Associates Be Mandated To Smile?
Target's 10-4 plan calls for associates to be much more involved in greeting customers, as part of policy. Will this effort backfire?...
Are Second Screens Good or Bad for Engaging Consumers?
Conventional wisdom paints second screens as a marketing dead end. Is this accurate nowadays?...
Should Under Armour Have Broken Up With Steph Curry?
Under Armour is terminating its relationship with NBA star Steph Curry. Is this a smart move?...
How Successfully Can Arts and Crafts Retailers Capitalize on a ‘Grandma Hobbies’ Trend?
A so-called 'grandma hobbies' trend is apparently gaining traction. How can arts and crafts retailers capitalize on a trend pointing toward its primar...
The Best New Retail in Asia – October 2025
By Insider Trends on October 22nd 2025 at 15:03 pm
From Shanghai to Seoul, we’ve scoured Asia for the most inspiring and innovative new stores. You’re one click away from finding out what w...
Social media is dead. So what are retailers’ social strategies now?
My sense is that the rules of the game have been simplified....
Dossier: The fragrance brand bringing dupe culture to the surface
Something far more interesting is going on than just quick, cynical knock-offs....
The Best New Retail in New York – September 2025
The Big Apple will always retain a reputation as a vital and energetic retail place. These are the brands adding to that reputation this month....
A post NRF summary of new retail in Paris
Here’s what I found, and what I thought when pounding the beautiful streets of Paris....
The Best New Retail in Europe – September 2025
Looking for a whistlestop tour of the best new retail in Europe? Step this way....
The best new retail in London – September 2025
By Insider Trends on September 17th 2025 at 14:07 pm
London is a popular destination for retailers looking for culture and history to inspire their stores. Here’s who was successful this month....
The Best New Retail in China
Want to know the trends changing retail in China? These are the new stores to check out....
The Best New Retail in Tokyo – August 2025
Tokyo is one of the most buzzy capitals in the world, renowned for innovative and futuristic retail spaces like this month’s store openings....
How Alo Yoga proved me wrong – and why we must always think as shoppers
We have to constantly and honestly confront our biases when assessing retailers....
The Best New Retail in New York – August 2025
New York is a city with a vibrant culture and a retail scene to match. These are our favourite new additions....
The Best New Retail in Paris – August 2025
By Insider Trends on August 20th 2025 at 15:41 pm
Paris has attracted more luxury fashion and beauty brands, from fusing architectural and design styles to making fashion an exhibition. Read on for th...
The Best New Retail in Seoul – August 2025
With the growing popularity of Korean beauty, music and style, Seoul is now one of the most popular destinations for new brands hoping to capitalise o...
The Best New Retail in London – July 2025
London retailers are embracing collaboration this month, partnering with brands, bands, and local businesses to appeal to consumers....
The Best New Retail in New York – July 2025
By Insider Trends on July 22nd 2025 at 12:26 pm
New York culture is attractive to brands looking to find customers interested in high end fashion and niche fragrances, with stores launching this mon...
The Best New Retail in China – July 2025
This month, brands are turning away from retro-influenced trends to adopt a more futuristic style for their new stores in China....
The store as verification in a digitally saturated world
A spot in Sephora isn’t just a marketing and sales boost. It now says to the customer that you’re legitimate....
