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Sony sought to build their brand presence in 350 Best Buy Stores with a distinctive environment that would inspire, engage and educate their consumers about their home theater products. Flexibility and modularity were required to allow for product updates, integration into existing footprints and allow multiple cross-merchandising options within the home theater and gaming product lines.
Sony requested Chandler’s assistance with the design, engineering, fabrication and installation into 350 Best Buy locations within an eight-week timetable.
